Going Live

Digital Entrepreneurship in the Age of Apps, the Web, and Mobile Devices

Building a successful digital product requires working knowledge of the technology involved and familiarity with the competition. With new tools appearing regularly, making the job of constructing apps and websites easier, it's possible to dive in with little experience and come out with a hit product. An overview is given of how to design, develop, and launch digital products, including mobile apps, games, websites, and blogs. Understanding the steps needed to create the product, as well as the tools and techniques used during production, will help readers move forward with confidence. The author, an expert game developer, reviews key code languages, technologies, and development approaches, using simple explanations and instructions to get the reader going. The book also covers options for monetizing a digital product, such as setting up online payment systems or supporting the product with advertising.

* Reviews *

Series review: Digital Entrepreneurship in the Age of Apps, the Web, and Mobile Devices
"These how-to titles lead teens through building a digital business. Each volume uses real-world examples from current Internet companies such as Facebook, Twitter, and Netflix to explain the various steps involved in building a website, blog, app, etc. The set follows a natural pattern of conceiving an idea, development, marketing, and growing a business but each one could be read as a stand-alone title. Sidebars contain anecdotes, even more examples of products and innovations, practical advice, and 'Myths and Facts.' ... The extensive bibliographies offer an array of resources for enthusiasts."
--School Library Journal
Library Bound Book List: $37.13 / S&L: $27.85
eBook List: $37.13 / S&L: $27.85

Reading Level: 7

Interest Level: 7-12+

Product type : Library Bound Book
ISBN : 978-1-4488-6927-5
Author : Colin Wilkinson
Copyright : 2013
Language : English
Category : Careers, Technology
Pages : 64
Trim : 6 1/2" x 9 1/8"
Dewey : 5.068
Subject : Careers, Technology
Binding : Library
BISAC : JNF012040, JNF010000
List of Organizations • For Further Information Section • Bibliography • Sidebars • Glossary • Index • Introductory and Epilogue Material • Further Reading • Web Sites • Author Biography

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